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An Award Winning Trip
EVT
Marketing Group, based out of Australia,
recently received a 2007 Site Crystal
Award for a program in Japan. This program, called "Take a Bigger
Bite" was organized for Yamaha
Australia and Yamaha New Zealand
Pty Ltd. The program was designed
to build brand awareness and loyalty, by rewarding its top motorcycle and
marine dealers' staff as well as Yamaha's internal staff. The program not only rewarded the
success of the staff, but allowed them to see the company's headquarters and
factories to build familiarity with the company.
Due
to the geographic location of the participants, many of them had traveled to Japan
's
larger cities before. Because of
this, EVT Marketing group organized a trip that spanned all of
Japan; a trip that took them skiing in Hokkaido (the far most
Northern Island) and enjoying the beaches of Okinawa (the far most Southern Island). They
truly took advantage of Japan's
geographic diversity.
In
Okinawa, private sessions were arranged in
two museums with presentations from World War II survivors. EVT also arranged for many events to
take advantage of Okinawa's beautiful beaches. There were helicopter rides over coral
reefs, beach volleyball games, and the main event, a beach party. The visitors donned tropical garb and
were taken to a tropical botanical garden. They were then taken to dinner and
were treated to Okinwanan entertainment, including
stick fighters, lion dancers, fisherwomen dancers and bingata
dancing. The reception then was
moved back to the gardens for fireworks and dancing.
In
Hokkaido, a
group consisting mostly of first time skiers (90%) got to experience one of
the world's greatest places to ski.
EVT provided all equipment and private lessons for the entire
group. Exclusive use of the
resort's snowmobiles was granted to the visitors. There was more to do in Hokkaido than just
snow sports. The hotel shuttled
the guests via bus and gondola to the highest peak to enjoy the magnificent
views. Guests were also treated
to a picnic on a reserved area of the slopes, as well as non-snow games, such
as basketball and table tennis.
The
tour of Japan also included
a trip to Tokyo
. Here the gusts were shown the basics
and meditation and experienced a tea ceremony at a Zen temple. The trip's farewell dinner took place
at the Four Seasons. This was no
ordinary dinner, however. The
restaurant's ballroom was converted into a television set and the guests got
to witness a live taping of "
Tokyo
's
Got Talent," a local television show.
EVT
put together a program that highlighted Japan's cultural and geographical
diversity. The program also
proved to be very profitable, with clear business results. Program costs stayed below 1% of total
turnover, with incremental business derived reaching $21.7 million, leading
to a return on investment of 10% cost on overall growth gained. Warranty returns rose 22.9% and Yamaha
experienced a 26% growth in finance contracts. The combination of measurable business
results and unique experiences truly made this incentive program a winner!
To
learn more about this incentive program, please go to http://www.japantravelinfo.com/mice/index.php
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